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MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND
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Browsing MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND by Author "IFETA, Olatunde Nosakhare"

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MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND

IFETA, Olatunde Nosakhare (2023-08)

The Nigeria Sports Brand (NSB) is a construct that expresses Nigeria’s ultimate intentions towards sports development, as reflected in the National Sports Policy (2009) and the Sports Industry Policy (2020). However, the ...

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