Browsing CULTURAL SYMBOLS AND SLOGANS IN BRANDING ÌYÁMOP̣̀ Ó MOUNTAIN AS TOURISM DESTINATION IN ÌGBEṬ̀ Ì, OỴ̀ Ọ̀ STATE, NIGERIA by Subject "Cultural symbols and slogans, Cultural resources, Tourism destination, Ìyámoṕ̣ ó Mountain."

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CULTURAL SYMBOLS AND SLOGANS IN BRANDING ÌYÁMOP̣̀ Ó MOUNTAIN AS TOURISM DESTINATION IN ÌGBEṬ̀ Ì, OỴ̀ Ọ̀ STATE, NIGERIA

LAMEED, Adeọla Adeitan (2023-03)

Symbols and Slogans (SaS) are increasingly becoming important in branding tourism destinations due to their ability to represent ideas, objects, and events. However, existing studies on tourism focused on potentials, ...

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