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A SEMIOTIC EXPLORATION OF MULTIMODAL PERSUASIVE DEVICES IN SELECTED NIGERIAN GSM TEXT ADVERTISEMENTS
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Browsing A SEMIOTIC EXPLORATION OF MULTIMODAL PERSUASIVE DEVICES IN SELECTED NIGERIAN GSM TEXT ADVERTISEMENTS by Subject "Nigerian GSM text advertisements, Systemic Functional Semiotics Verbal-visual interface, Multimodal devices"

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A SEMIOTIC EXPLORATION OF MULTIMODAL PERSUASIVE DEVICES IN SELECTED NIGERIAN GSM TEXT ADVERTISEMENTS

ORIMOLOYE, PHILIP MOYOSORE, (2019-03)

The language of advertising through Global System for Mobile Communication (GSM) text features linguistic and pictorial stimuli which were designed to inform and persuade the audience. Previous studies examined the language ...

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